Effective Business Communication (Written/E-mail Correspondence and Business Presentations) for Professionals

Course Duration

hours, -day training workshop

Delivery

Face to face training or online training

Course Inclusive

Training materials & certificate of completion

Description

This course covers two areas of business communication: written/e-mail correspondence and business presentations. The first area includes an overview of business correspondence/email writing, audience awareness and purpose in business correspondence/email writing, writing strategies for effective business correspondence, do's and dont's in business letter and email correspondence, and a writing workshop. The second area tackles the two-stage business presentation process, namely preparation – including researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, and rehearsing – and presentation – including introducing the topic, developing ideas, answering questions and drawing conclusions. A workshop also takes place after. By the end of the course, the participants will be able to demonstrate two ultimate outcomes: (a) write clear, concise, and consistent business letters and e-mails and (b) plan and deliver effective business presentations.

ENTRY COMPETENCIES of Participants (Prerequisites): Industry practitioners/employees who execute business communication tasks for their respective companies are welcome to enroll in the course. Computer-related skills will be an advantage.

COURSE OBJECTIVES/LEARNING OUTCOMES

By the end of the course, the participants will be able to demonstrate the following outcomes (mediating):

  • Written/E-Mail Correspondence
    • discuss the characteristics and purpose of business letters and e-mails (lecture);
      • overview of business correspondence/email writing
      • parts of a business letter/e-mail
      • audience awareness in business correspondence/email writing
      • purpose in business correspondence/email writing
    • discuss strategies for effective business letters and e-mails (lecture);
      • writing strategies for effective business correspondence
      • do's and dont's in business letter and email correspondence
    • write one business letter for a given purpose and a response to a business e-mail (workshop).
      • workshop procedures
      • rubric for evaluation
  • Business Presentation
    • identify the steps involved in a two-stage business presentation process (lecture);
      • The Business Presentation Process: Planning and Delivery
    • plan a business presentation following the steps (brainstorming and collaborative task); and
      • researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, rehearsing
    • deliver an effective business presentation (workshop).
      • introducing the topic, developing ideas, answering questions, drawing conclusions
      • workshop procedures
      • rubric for evaluation

    • MAKATI
    • 333 Sen. Gil Puyat Ave., Makati City 1200, Philippines

    • Contact No.
    • +63 2 8891 0713
      +63 2 8751 6482

    • Email Address
    • inquiries@mapua.edu.ph

    • INTRAMUROS
    • 658 Muralla St., Intramuros, Manila 1002, Philippines

    • Contact No.
    • +63 2 8524-5572


    • Email Address
    • ccesc@mapua.edu.ph