Course Duration

24 hours, 3-day training workshop

Delivery

Face to face training or online training

Course Inclusive

Training materials & certificate of completion

Description

This course covers two areas of business communication: written/e-mail correspondence and business presentations. The first area includes an overview of business correspondence/email writing, audience awareness and purpose in business correspondence/email writing, writing strategies for effective business correspondence, do's and dont's in business letter and email correspondence, and a writing workshop. The second area tackles the two-stage business presentation process, namely preparation – including researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, and rehearsing – and presentation – including introducing the topic, developing ideas, answering questions and drawing conclusions. A workshop also takes place after. By the end of the course, the participants will be able to demonstrate two ultimate outcomes: (a) write clear, concise, and consistent business letters and e-mails and (b) plan and deliver effective business presentations.

ENTRY COMPETENCIES of Participants (Prerequisites): Industry practitioners/employees who execute business communication tasks for their respective companies are welcome to enroll in the course. Computer-related skills will be an advantage.

COURSE OBJECTIVES/LEARNING OUTCOMES

By the end of the course, the participants will be able to demonstrate the following outcomes (mediating):

• Written/E-Mail Correspondence
  • discuss the characteristics and purpose of business letters and e-mails (lecture);
    • overview of business correspondence/email writing
    • parts of a business letter/e-mail
    • audience awareness in business correspondence/email writing
    • purpose in business correspondence/email writing
  • discuss strategies for effective business letters and e-mails (lecture);
    • writing strategies for effective business correspondence
    • do's and dont's in business letter and email correspondence
  • write one business letter for a given purpose and a response to a business e-mail (workshop).
    • workshop procedures
    • rubric for evaluation
• Business Presentation
  • identify the steps involved in a two-stage business presentation process (lecture);
    • The Business Presentation Process: Planning and Delivery
  • plan a business presentation following the steps (brainstorming and collaborative task); and
    • researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, rehearsing
  • deliver an effective business presentation (workshop).
    • introducing the topic, developing ideas, answering questions, drawing conclusions
    • workshop procedures
    • rubric for evaluation