Effective Business Communication (Written/E-mail Correspondence and Business Presentations) for Professionals

Course Description

This course covers two areas of business communication: written/e-mail correspondence and business presentations. The first area includes an overview of business correspondence/email writing, audience awareness and purpose in business correspondence/email writing, writing strategies for effective business correspondence, do's and don’ts in business letter and email correspondence, and a writing workshop. The second area tackles the two-stage business presentation process, namely preparation – including researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, and rehearsing – and presentation – including introducing the topic, developing ideas, answering questions and drawing conclusions. A workshop also takes place after. By the end of the course, the participants will be able to demonstrate two ultimate outcomes: (a) write clear, concise, and consistent business letters and e-mails and (b) plan and deliver effective business presentations.

ENTRY COMPETENCIES of Participants (Prerequisites): Industry practitioners/employees who execute business communication tasks for their respective companies are welcome to enroll in the course. Computer-related skills will be an advantage.

Course Objective/Learning Outcomes

By the end of the course, the participants will be able to demonstrate the following outcomes (mediating):

  1. Written/E-Mail Correspondence
    1. discuss the characteristics and purpose of business letters and e-mails (lecture);
      • overview of business correspondence/email writing
      • parts of a business letter/e-mail
      • audience awareness in business correspondence/email writing
      • purpose in business correspondence/email writing

    2. discuss strategies for effective business letters and e-mails (lecture);
      • writing strategies for effective business correspondence
      • do's and don’ts in business letter and email correspondence

    3. write one business letter for a given purpose and a response to a business e-mail (workshop).
      • workshop procedures
      • rubric for evaluation

  2. Business Presentation
    1. identify the steps involved in a two-stage business presentation process (lecture);
      • The Business Presentation Process: Planning and Delivery

    2. plan a business presentation following the steps (brainstorming and collaborative task); and
      • researching the audience, selecting material, preparing visuals, outlining and writing text for presentation, rehearsing

    3. deliver an effective business presentation (workshop).
      • introducing the topic, developing ideas, answering questions, drawing conclusions
      • workshop procedures
      • rubric for evaluation

    • Makati
    • +63 2 8891 0713
    • +63 2 8751 6482

    • Intramuros
    • +63 2 8524-5572
    • Intramuros
    • 658 Muralla St., Intramuros, Manila 1002, Philippines


    • Makati
    • 333 Sen. Gil Puyat Ave., Makati City 1200, Philippines